Your CCTV cameras capture data every day that, if leveraged, can help you track customer behaviour, prevent theft, or improve store efficiency. But are you making the most of it?
That’s where Cloud CCTV can help you.
With SEiNG’s Cloud Video Management System (VMS), you gain access to more than just surveillance footage. You unlock a wealth of data-driven insights that can help you make informed decisions, improve store security, and enhance the overall customer experience.
Cloud CCTV is the modern approach to retail surveillance. Instead of storing footage on local servers or DVRs like your traditional system, all video is securely stored, managed, and analysed in the cloud. This simple shift transforms how retailers monitor stores, protect assets, and make smarter business decisions.
With cloud CCTV, you can access live and recorded footage anytime, from anywhere - whether you’re in-store, at HQ, or on the move. And because the system is built for the cloud, it brings far more than just video: it’s a tool for intelligence, efficiency, and security.
With the right cloud-based video management system (VMS) for your security cameras, you can see, understand, and respond to what happens in your stores in real time. From improving customer experiences to reducing theft, here’s how taking your CCTV to the Cloud will help you make better decisions and drive business results.
Understanding customer behaviour in your stores is crucial to success. But without the right tools, it can be difficult to capture the full picture.
With AI-backed video analytics, SEiNG allows you to track how customers move through your store, which products attract the most attention, and even how long people spend in certain areas. These insights help you optimise store layouts, improve product placement, and make sure you’re offering what your customers want.
Loss prevention is a top priority in any retail environment, and traditional CCTV systems often leave you watching endless hours of footage in the hope of catching something important.
With AI-backed smart filters, Cloud CCTV like SEiNG allow you to find footage faster. For example, object filters can be used to detect backpacks, people, and other suspicious items in minutes. You can even be alerted of these items if you want to keep a closer eye on things.
Time is money, and in retail, every minute counts. SEiNG provides you with smart AI-backed CCTV analytics, so you can monitor things like staff activity and customer wait times in real-time.
Are your employees spending too much time in one area? Are checkout queues getting too long during peak hours? With this data at your fingertips, you can make immediate adjustments to improve efficiency, reduce customer frustration, and ensure a smoother shopping experience.
CCTV analytics can also provide valuable insights into your marketing efforts. By tracking footfall patterns and customer engagement with specific displays, you can better understand the effectiveness of promotions, window displays, or in-store signage. This helps you refine your marketing strategy and allocate resources to the areas that generate the best results.
Fed up of hopping between systems or driving across the country to keep an eye on your stores? SEiNG helps you stay connected without being everywhere at once.
Be empowered to monitor all your locations from one simple, easy-to-use dashboard. Whether you’re checking in on live activity or reviewing past incidents, SEiNG takes the stress out of multi-store management, making it simple and efficient.
Cybersecurity is an increasing concern for retailers, with high-profile breaches highlighting the risks of unprotected systems.
Many on-premises CCTV servers remain unpatched and unprotected for years—could your system be an open door for hackers?
Cloud CCTV helps mitigate these threats by keeping your infrastructure automatically updated. You’ll no longer have unpatched servers vulnerable to attack.
Password sharing will also be a thing of the past. Cloud CCTV platforms like SEiNG tightly control access through Role-Based Access Control (RBAC), Single Sign-On (SSO), and Multi-Factor Authentication (MFA), while all video and data are securely encrypted in transit and at rest.
By leveraging cloud security best practices, retailers can protect sensitive footage, safeguard customer trust, and reduce the risk of costly breaches.
Investing in a cloud CCTV system like SEiNG can be far more cost-effective than traditional setups:
For retail businesses, these cost advantages translate into better ROI, more budget for marketing, staffing, or store improvements, and peace of mind knowing your VMS is always secure and up to date.
The goal of any business is to run efficiently, satisfy customers, and protect your assets. SEiNG’s Cloud CCTV offers the tools to achieve all this and more – without requiring you to spend a fortune. By harnessing the power of real-time data and intelligent surveillance, you can create a safer and more profitable retail environment.
Here are a few more standout SEiNG features:
Watch our 5-minute video demo to see the features of SEiNG Cloud CCTV in action.